15 Social Media Do’s

1. Do have Complete and Active Social Profiles

Most of Social Media Do’s and Don’ts Guides suggest everyone to do have complete and active Social profiles on those networks that are best fit for their businesses, as this ensures the needed engagement

Partially completed profiles are not considered credible. It is advisable to choose a name or handle that easily describes you. It is very important to thoughtfully fill out all the profile information. Using logos and providing impactful portrait of your personality will ensure better credibility and result-driven recognition

2. Be Consistent with your Business Profiles

When you create a Social profile to ensure some kind of conversion, being consistent with the types of content you share is one thing that Social Media Do’s and Don’ts Guides always suggest

If you run a business page and share your personal incident that is irrelevant to your business then that would make your page insignificant in front of your target audiences

3. Be Unique and Engaging with your Sharing

Your branding is directly proportional to the content you share and that is why it is very important to ensure a representation of you and/or your business that translates your uniqueness and expertise in the most convincing way possible

You should be proud of who you are and what your business talks about, as this adds credibility to your brand voice and creates a ground for healthy discussion on the related Social Channels

4. Do Make Relationships

When it comes to Social Media Do’s and Don’ts, one of the most important do’s is using Social Media to nurture existing relationships and simultaneously build new ones as well

To make an effective relationship, knowing how often you should engage with your target audiences is very important. Using Social Media tools that automate updates to clients’ social media accounts would be very helpful in this

5. Do Prioritize Your Networks

Trying every available or new social network is strictly ruled out by Social Media Do’s and Don’ts Guide. You should focus on those networks that are best fit for your business and target audiences accordingly

LinkedIn is very useful and considered as best for B2B businesses while Facebook, Twitter, and Instagram, etc. also help in ensuring B2C and B2B marketing depending upon your target base

6. Regularly Interact with Your Audience

Regular interaction via helpful content is useful, plus, regular interaction with your followers is always fruitful. If you see a question or comment that you can respond, you should send the person a friendly reply

You can ask your connections and friends for recommendations. Making connection online as you do in your regular life is very important to ensure success via social media marketing

7. Do Entertain and Inform your Audience

Your Social Media posts should be more directed towards entertaining and informing your audience than selling the product and service

Social Media Do’s and Don’ts Guides suggest 80/20 rule in which 80 percent of the content of your post should be informative and entertaining and only 20% of it should be salesy

8. Use Right Content on Right Network

Each type of social media network has its own specific kinds of audiences and comprehending this and creating content as per the particular Social network is very important

Twitter deals with rapid-fire conversations, LinkedIn best channelizes business conversation and Facebook ensures better casual community engagement

9. Be Visually Appealing

Photos and videos are known for ensuring better engagement. Tweets with images earn 18% more clicks, 89% more likes and 150 percent more retweets

In case your business relies heavily on visuals then offering visual engagement on social media platforms is considered highly beneficial

10. Maintain an Identity across all Networks

Having a brand identity across all social networks is very important that you need to pay heed to when sharing content on different networks

You should try to establish a clear vision of your brand and then translate the same via different posts on all the networks. You can opt for same profile picture, color scheme or business name to make your business easily recognizable

11. Be Generous, Give Credit and Think before Tagging

Attributing authors while using their piece is considered an important practise that boosts your credibility. This can also help you make new connections as well

Tagging should be done only if you are allowed to tag those people and that is why you should try to ask permission before you do it. Unwanted tagging can negatively impact your brand image and cost you some friends and followers

12. Try New Ideas, Have Fun and Be Selective

Using new ideas and being creative not only help you have fun but also aid you to make your posts engaging and viral. You should opt for different types of content and try to keep your messages conversational

When making connection and friends, it is advisable to be selective and should not connect or accept to every request that comes your way

13. Always posses Good Behavior

Possessing good behavior and not being offensive or aggressive in your approach is very important to have productive fan base on your Social networks

Incorporating good online behavior makes your business available to the audiences of all age group

14. Do Practice Organic Promotion & Spread Positivity

Using social media is the one of the most profitable ways to do promotion but using it right is must. When you create an account for business, it is always advisable to create a new personal account, as this will help you grow traffic organically

Praising and saying encouraging things about any post that you liked, are considered very useful in spreading positivity. Share those things that inspire people and bring smile to their face

15. Create Group of Like-Minded People and try for F-2-F Interaction

For some kinds of businesses, occasional online interaction is considered good enough, but for some of the others, Social media should just be the first point of contact

You should utilize your social connections for scheduling group outings and other possible face-to-face interactions, as this helps in making relationships more stronger and productive

15 Social Media Don’ts

1. Don’t Project yourself Needy

You should never ask your followers to ‘please retweet’ or beg your Facebook friends continuously to ‘like’ your page

Being creative and share-worthy to accomplish those tasks is something that Social Media Do’s and Don’ts Guides suggest. This will help you earn your followers

2. Don’t ever go for Spamming

Don’t ever forcefully attempt to target those audiences (who are not there for your kind of business) just for the sake of increasing number of followers

Joining groups and posting the same promotional messages in all of them and then leaving those groups are considered as Don’ts by all of the Social Media Do’s and Don’ts guides

3. Don’t Over-share your Content

Going for the right frequency when sharing the post on social networks is very important, as over sharing of content sometimes increase the unfollow and unsubscribes

Going with 6 to 7 tweets per day on Twitter and aiming for 1 to 2 posts per day with Facebook is considered good. However, if your business deals with frequent updates then scheduling content-sharing accordingly would be a prudent practice

4. Don’t use Poor Grammar and Spelling

Making grammar mistakes and spelling errors reduce your credibility

To avoid such mistakes, it is advisable to create your social media updates in a document or spreadsheet and proofread them before posting on Social Networks

5. DON’T CREATE POSTS IN ALL CAPS

Posting in CAPS is highly avoidable, suggests Social Media Do’s and Don’ts Guides, as it sometimes seems offensive

Using CAPS in the post not only becomes visually abrupt but it also showcases that you are not happy about something

6. Don’t excessively use Hashtags

Do not use #hashtags with every word of a sentence. Excessive use of #Hashtags is also one of the most irritating Social Media practices that you ought to avoid

Using appropriate hashtags connects your post to other related posts on that topic and it should be used for this purpose only, and not for letting your post look fancy with that hashtag

7. Don’t Share the Same Message Repeatedly

Sharing the same message, again and again, is lazy and in poor taste that negatively impacts your Social Media Presence

Guides of Social Media Do’s and Don’ts always suggest being creative while using previous content. Twitter is an exception that can handle a few repeats because the bulk amount of

Tweets are there

8. Don’t excessively depend upon Auto DMs

Excessive dependence on Auto DMs i.e. Direct Message is not a prudent practice

You should never send every new follower an Automate DM, but using it for a one-on-one conversation with a follower, is considered the best option

9. Don’t Automate Same Content across all Networks

Using tools to automate marketing is useful but using the same content across all your social channels via Automated tools is not advisable at all

The voice of the message should match the network and that is why Social Media Do’s and Don’ts Guides suggest using an original message for each Social Network

10. Don’t go for Numbers of Followers

We all know that going for quality is a way better than quantity and the same applies to Social Media Marketing

You should never let yourself get caught up in the numbers game, as in the process of having more number of followers you may add up spam accounts

11. Don’t ever be Fake

You should never use Social media is as a smoke-screen to hide behind, as it can never be fruitful

It will also be quite exhausting to keep up with your fake appearances

12. Don’t share Sadness

Depressing or sad posts would not help you appreciate any fruitful conversions

Sharing posts that empower, inspire, inform and entertain audiences is something that you should practice

13. Don’t believe Everything you Read

When you are on Social Media, it is very important that you do not believe whatever you read

For stamping your approval on any content, you should always cross check the authenticity of the source of a particular information

14. Don’t dedicate all your time on Social Networks

Hopping on Social Channels for a few minutes is good and it will for sure be productive but scrolling for an hour without doing anything productive is nothing but a waste of time

You should invest your time in other important tasks as well that can help you develop productive relationships

15. Don’t Project yourself as a know-it-all

Projecting yourself as Know-all sometimes turns into an arrogance that impedes your positive projection

Being a know-it-all in your comments, posts and messages is a strict no according to most of the Social Media Do’s and Don’ts Guides