10-20-30 RULE

10 slides : The optimal number because no normal person can understand and retain more than 10 concepts in the course of a business meeting. How you select those 10 slides is up to you, but typically they will identify the problem, present your solution, talk about how to achieve it, who will do it, the timeline and a summary.

20 minutes : The amount of time it should take. Never mind that you have an hour for the presentation. Get it done in 20 minutes and you’ll have an extra 40 for discussion.

30 points for the font.

5-5-5 RULE

No more than five words per line of text,

Only five lines of text per slide,

or

Five text-heavy slides in a row.

2-4-8 RULE

Every 2 minutes I have a new slide (about 30 slides for a 60 minute speech),

No more than 4 bullets per slide,

and

No more than 8 words per bullet.

7x7x7 RULE

Not more than 7 words in each line,

Not more than 7 lines on each slide,

and

Not more than 7 slides in total.

FOOTNOTE

• READABLE

• UNDERSTANDING POSSIBILITY

• LEGIBLE

• ELEGANT

• STABILITY